BARON MAXIME IS…

Wine: a noble, rich world, but sometimes austere, intimidating and – we cannot lie – perhaps a little snobbish.

Reds, whites, sparkling, the Baron Maxime wines can all claim detailed tasting notes on their length of favour or their tannic structure …. but what is important is the pleasure they give.

An impromptu evening with friends gathered around a cheese board, a flying cork generates laughter, a fresh fish from the market accompanied by a glass of chilled white wine…..

Baron Maxime is there for those precious moments

A UNIVERSE, A STATE OF MIND…

STYLE…

Fashion is ephemeral, but style is eternal.

FRIENDLINESS

True nobility is about sharing an art of living.

SIMPLICITY

“Simplicity is the ultimate sophistication.”

“Léonard de Vinci”

AUDACITY

“Do not go where the path may lead, go instead

where there is no path and leave a trail.”

“Ralph Waldo Emerson’’

FORGET THE RULES TO MAXIMISE PLEASURE

Often poorly understood, blending is one of the most crucial steps in making wine. It is the moment when the producer makes their choice, to express their personality and refine the taste that they want their wine to have. There are different grape varieties or several different parcels of vines at an estate, which are traditionally harvested and vinified in separate vats. When the vinification of each vat is finished, blending can begin, which involved a judicious blending of the different vats.

And what if you want to open up a much wider range of possibilities? Overturn the rules to maximise pleasure. This is the ambition behind Baron Maxime.

It is solely pleasure that motivates Maxime Double and which is why he decided to break free of the restraining conventions of traditional blending. Why not simply blend different wines for their innate qualities without geographical constraints? Why not invent a wine that you really want to make?

Like an alchemist, a great chef or a master perfumer who works patiently adding, tasting, searching until they achieve the result they want. Maxime’s creed is not to rule out any combination in striving to give maximum pleasure.

Gambling is risky in this world where tradition dominates. Ours is patient work but one helped by searchers for the key that will unlock the secret, and of course, by its wine-maker and his sister who knows how to make his mad ideas a reality. His first creation, L’Eclectique 2009 that was a blend of wines from three different estates (Chiateauneuf-du-Pape, Pauillac and Coteaux d’Aix en Provence) is an eloquent example.

A mad gamble, risky gamble but …. a successful one! The proof is in the glass!

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MAXIME DOUBLE

Maxime Double belongs to a noble lineage with ancestors, who have made significant contributions to the history of France. It was Olivier Double, a courageous knight, who was made a hereditary Baron with the title passing onto his descendants

for having foiled a plot against the future King Charles V. Later members of the family shone in a number of fields including religious orders, art and medicine.

There was Vital Double, secretary to the king François 1er and also Pierre Joseph Double, the founder of the Academie de Médecine with Portal and elected a member of the Institute in 1832

HISTORY

A crown is an outward sign of nobility. Before their heads were cut off, nobles carried it proudly, which because of its weight was not always easy, at official ceremonies.

The crown is an outward sign of nobility. Before their heads were cut off, the nobles carried their crown proudly – sometimes with difficulty, in view of its weight! – during official events. The king’s was the richest, most intricate and the heaviest to carry.

In fact members of the royalty rarely wore it and certainly never on their head. As ones goes down through the ranks of the nobility crowns become lighter. For the king, the king-in-waiting and the prince the crown is a real instrument of torture while for the viscount and the knight it is almost a comfortable piece of head-gear.

A baron’s crown is fine and elegantly decorated with strings of pearls making it elegant and audacious, which you do not find with the other crowns. Coincidence!

HOW TO WEAR IT ?

To give nobility to your evenings Baron Maxime lends you his –
The lighter version is so much easier to wear !
We wear it with everything particulalry with a glass of Baron Maxine. Its elegance will enhance even the simplest outfits and make the most sophisticated sublime.

Naturally we wear it when making a toast ! Did you know that serious studies of weddings have shown that wearing a crown increases the impact of a speech by over 70%.

We don’t wear the crown when in a bad mood, when we are bored or when falling asleep in front of the TV. Show a little respect !

We wear it sometimes in the style of a straw hat slightly tilted to one side for a wonderful garden party, sometimes on the back of the head to give a clear view, or over your forehead to increase your aura of mystery when on a romantic date.

WHERE IS THE CROWN ?

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JENNIFER

Who am I? Hello, Buenos Dias, Konnichiwa … export is my domain! At Wines Tree, I am mainly in charge of the logistics and the shipping of our divine nectar overseas. Send me your order, it will be processed within a minute … Challenges are accepted!

What I like : Synchronized swimming for the glamourous side, and roller skating.

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CÉCILE

Who am I? I’m the “Madam Yes” of the company. As the Chief of the operations, I organize, I plan, I search, I create, I check, I validate… I make sure that everything is fine and intertwined properly.

What I like : the truth, Sergei Polunin dancing on “Take Me to Church” by Hozier, modern architecture, music of the 80’s, sour candies, challenges.

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CAMILLE

Who am I? I’m the in-house Graphic Designer. My missions are to listen, to rebound, to propose ideas and make my creativity become a reality, whatever the final destination is.

What I like : I’m a ” music addict ‘‘. Not a day goes by without letting my mind hover with the rhythm of good sounds, and notes. Music is the soundtrack to my life. The sight, the hearing and the smell are the three senses that touch me the most and that make my life so delicious …

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PASCAL

Who am I? I am, in a way, the ambassador of the brand for restaurant and wine professionals such as wine merchants or wholesalers. Thanks to our network of agents, I ensure the promotion of our different wines during tours that take me across France.

What I like : Vauban and the Art of siege, the songs of Eddy Mitchell and the artwork of Klimt! And of course: great movies, the exegesis of the Bible, the Middle East and spaghetti with clams.

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MAGALI

Who am I? My role at Wines Tree is the accounting part, the seizure of all sales, purchase, bank … parts in euros, yen, dollars, pesos, wons… in order to deliver the balance sheet each year.

What I like : To escape from my calculations and conversions I go trekking on the Koghi mountains, the Piton de la Fournaise, the Calanques, the Sainte-Victoire and never forget to return to my origins in the footsteps of Stevenson …

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